The Sun reports, ZAYN Malik has launched a new T-shirt as a part of his official merchandise line... and it's left his fans feeling very confused.
The limited edition slogan tee is emblazoned with the tagline: "Who's the Zaddy?"
This bizarre phrase is likely to be inspired by the nickname that some One Direction fans have given the star.
Only 100 of the tops are available to the public and each comes with a tag that's been signed by Zayn himself.
While the front of the tee certainly makes a bold statement, the back is plain white aside from the singer's name on the collar.
Each of the T-shirts is being sold online for $45, around £35.
In a matter of hours, the presale items have already completely sold out.
But this hasn't stopped some of his fans remarking that the slogan on the front of the tee is more than a little bit odd.
One Facebook user remarked: "I'm deleting social media and moving to the mountains so I never have to see anything worse than this."
Another agreed: "Wtf this is official merch how do I leave this planet."
Even though hundreds of Zayn supporters are confused by the new launch, some are gutted that they couldn't get hold of one.
One Facebooker complained: "I literally was buying it but it sold out."
Another said: "I want this with all my life, but I don't have enough money to buy it, I'm so sad."