Birmingham mail reports, Harry Styles is reportedly dating a London-based model and food blogger named Tess Ward.
The pair are said to have enjoyed a number of low-key dates after being introduced by mutual pals.
The One Direction star is set to embark on his first UK solo tour later this year, following the release of his debut album.
Friends close to the 1D singer say he's really fallen for the blonde, who is the author of The Naked Diet and The Naked Cookbook, the Mirror reports.
“As soon as Harry met Tess there was an instant spark between them," a source said.
They added to The Sun: “They really bonded over their mutual love of quirky fashion and food – and things turned romantic quickly.
“They’ve been on a number of dates while Harry has been in London and he’s already introduced Tess to some of his close friends including his personal stylist Lou Teasdale."
The pair were first spotted together over the weekend as they drove around north London in his flashy Audi.
As well as penning her cookbooks, she's also a chef and food consultant.
Tess' Instagram page is littered with pictures of food and also the odd sexy bikini snap.
While her LinkedIn profile reads: “Current projects include a number of exciting TV and online projects in the US and UK.”